Faces by Polako
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Buy-side · Design partner program open Issue 04 / Spring 2026

Faces and environments
with cleared rights, on a per-project contract.

Licensed likenesses for commercial AI video and stills. KYC-verified people. Indemnification by default. Compatible with EU AI Act, NO FAKES, and the SAG-AFTRA digital-replica framework.

Lead
Catalog preview · 1,284 cleared replicas
3%
EU AI Act ceiling on non-compliance fines, by global turnover.
Reg · 2024/1689
$1.5B
Class settlement reframing training-data liability in 2025.
Bartz v. Anthropic
24h
Take-down SLA across every active downstream licensee.
Platform · standard
$5M
Per-claim indemnification ceiling on Lead Replica licenses.
Tier 01
§ 01 · The status quo

Today, production picks one of three bad options.

Option A

Custom digital double, $50K–$500K per face.

VFX-house pipeline. Six- to twelve-week turnaround. Fine for tentpoles. Wrong shape for advertising, commerce, training video.

Slow · expensive
Option B

A walled-garden catalog you can’t leave.

Closed platforms with their own talent. Wrong typology. No exclusivity. Output locked to one tool, one renderer, one billing rail.

Locked-in
Option C

Use a face you found and hope.

AB 2602, EU AI Act fines up to 3% of turnover, civil claims from talent. Insurance carriers are starting to exclude it. Counsel will not sign.

Uninsurable

There ought to be a fourth.

§ 02 · The fourth option

One catalog. Four tiers. Casting-shaped licensing.

Per-project, per-use licenses on KYC-verified people and environments — issued in minutes, structured the way casting and production already think.

TIER · 01

Lead Replica

Principal character. Sole or category exclusivity.

Indemnification
Up to $5M
Term
Per project
TIER · 02

Supporting Replica

Secondary cast. Non-exclusive, vertical-specific.

Indemnification
Up to $2M
Term
Per project
TIER · 03

Group Replica

Bundled scenes. Crowd, ensemble, cohort packs.

Indemnification
Up to $1M
Term
Per scene
TIER · 04

Background Replica

Extras, ambient figures. Volume pricing.

Indemnification
Pooled
Unit
Per minute
i.

KYC certificate of personhood

Government ID match plus liveness capture, retained for the term of the license.

ii.

Choice-of-law under EU / Denmark

Single forum. Translated counterparts on request. No mandatory arbitration.

iii.

Disallowed use cases by default

Political messaging, sexual content, defamation, medical advice — denied at the contract layer.

iv.

IP indemnification up to $5M

Per-tier coverage against likeness, publicity, copyright and AI-training claims.

v.

Take-down with 24-hour SLA

Single endpoint terminates downstream rights and notifies all active licensees.

vi.

Provenance & audit trail

C2PA-signed manifests on every render. Buyer receives an immutable usage ledger.

In alpha with
Tier-1 holding co.
DTC commerce
AI video tooling
Studio counsel
+ design partners
§ 03 · Why now

The regulation is settled. The rail isn’t.

2024 · Sep
AB 2602 — digital replica restrictions in employment contracts.
California
2024 · Q4
NO FAKES Act introduced. Federal right of publicity for AI replicas.
Federal · US
2025 · Aug
EU AI Act — transparency obligations enforceable. Up to 3% of global turnover.
EU
2025 · Sep
Bartz v. Anthropic — $1.5B class settlement reframes training-data liability.
United States
2025 · Oct
Disney–OpenAI carve-out establishes per-property licensing as the norm.
Industry
2026 · Q1
Likeness Act in force. Civil liability for unconsented synthetic depiction.
Denmark
Specimen · not for execution
Replica License Agreement
Tier 01 · Lead Replica · v2026.04
Licensor
Clean Assets, Inc. (Denmark)
Replica
Cleared Talent #C-1284-A · Female · 28
Licensee
[Production Co.]
Project
[Campaign Title] · 30s spot, paid social
Term
Per project · 18 months from first air
Territory
EU + UK + United States
1. Grant. Licensor grants a non-transferable right to generate, modify and distribute synthetic depictions of the Replica, solely for the Project, subject to §§ 2–7…
2. Disallowed use. Political advocacy, sexual content, defamation, medical advice, financial advice, minors-adjacent contexts. Per Annex A…
3. Provenance. All deliverables shall carry a C2PA manifest signed by the Platform key indicated in §10…
Cleared Talent #C-1284-A
Production Co.
§ 04 · Specimen

The contract is short, the audit trail is long.

A single short-form license, four tiers, six clauses. Annexes carry the granular controls — disallowed categories, geos, training-use, derivative scope, take-down keys.

Drop your work email and we will send the full specimen as a PDF, plus the talent-side counterpart for review by counsel.

§ 05 · Counsel notes

Questions your legal team will ask.

    § 06 · Apply

    Request early access.

    Design-partner cohort is capped at twelve studios. We respond within five business days with a sample license, an NDA and a 30-minute call.

    • · Full specimen license, executable in EU / US
    • · Catalog access for two named users
    • · 40% design-partner discount
    • · Direct line to policy & counsel
    Advertising Training videos E-commerce Film / TV Gaming Other
    Now Q3 2026 Q4 2026 Next year
    Sell-side · Closed beta waitlist open Issue 04 / Spring 2026

    License your likeness to AI production —
    without giving up rights.

    Per-project licenses on your own terms. You set what is allowed and what is not, in writing. Term up to ten years. Recall in 24 hours, any time. Paid for every use.

    YOUR LIKENESS POLICY
    Live preview
    Editable
    Advertising
    Brand, performance, social
    E-commerce
    Product imagery, listings
    Political messaging
    Always blocked by default
    Model fine-tuning
    Separate rider · pays more
    Territories
    § 01 · What you get

    The five things every likeness contract should include.

    Control

    You decide the categories, geographies and volumes that are allowed. Anything else is denied at the contract layer.

    Visibility

    If you are invited and later licensed, the planned dashboard will show who licensed your likeness, for what, where and for how long.

    Income

    Commercial terms, revenue share and payment timing are provided for review before any capture or licensing agreement.

    Safety

    The waitlist collects no ID, selfie or biometric data. If onboarding opens, identity checks require a separate explanation and explicit consent.

    Recall

    Any future agreement will state the revocation, deletion and downstream-notification process before you choose to participate.

    § 02 · How it works

    Join now. Review every later step before you consent.

    i.

    Join the waitlist

    Leave your name, email and country or region. No ID, selfie, headshot or biometric data at this stage.

    ii.

    Review onboarding

    If a suitable cohort opens, we explain any identity check, capture process, data retention and deletion terms before asking for consent.

    iii.

    Set the rules

    Review proposed categories, blocked uses, regions, price floors and exclusivity. Nothing is licensed from a waitlist entry.

    iv.

    Choose whether to participate

    Only sign after reviewing the commercial terms, payment schedule and revocation process. Joining the waitlist creates no obligation.

    § 03 · Tiers

    Pick the tiers you want to be cast in.

    TIER · 01

    Lead Replica

    Principal roles. Higher rate, fewer projects, exclusivity options.

    Per use
    $$$$
    Volume
    Low
    TIER · 02

    Supporting Replica

    Secondary roles. Mid rate, steady volume, vertical-specific.

    Per use
    $$$
    Volume
    Medium
    TIER · 03

    Group Replica

    Ensemble work. Lower per-project rate, often bundled.

    Per use
    $$
    Volume
    Med-high
    TIER · 04

    Background Replica

    Crowd / ambient figures. Volume work, lowest per-use.

    Per use
    $
    Volume
    High

    You can opt into any combination. Most talent in cohort 01 selects two or three.

    § 04 · Safety & control

    The contract is the strict part.
    The platform is the easy part.

    01

    KYC verifies that you are you

    No one can upload your face on your behalf. Identity is bound to a wallet, a device and a liveness signature.

    02

    You pre-block use cases

    Politics, sexual content, medical advertising, defamation, custom categories — denied at the contract layer, before any render.

    03

    Every active license is visible

    See who licensed your replica, for what, where, for how long, and the receipts of every render.

    04

    Recall in 24 hours

    One button. We notify every active licensee that the license is terminated. Renders made after revocation are flagged automatically.

    05

    You do not transfer ownership

    Under AB 2602 and NO FAKES, your right of publicity is not assignable in life. We license your likeness — we never own it.

    Annex A · Disallowed Use
    Defaults — adjustable in dashboard
    Political messaging, electioneering, partisan advocacy· DENY
    Sexual or sexually-suggestive content· DENY
    Defamatory, harassing, or hateful content· DENY
    Medical, pharmaceutical or financial advice· DENY
    Cryptocurrency, gambling, weapons· DENY
    Children-adjacent contexts without explicit rider· DENY
    Training of foundation or fine-tuned models· DENY
    Distribution outside licensed territory· DENY
    + 14 more rows · custom additions accepted
    § 05 · Earnings, illustrated

    This is an illustrator, not a promise.

    Move the dials to explore hypothetical tier mixes. These inputs are scenarios, not historical earnings or a forecast.

    Rates shown are pre-revenue-share midpoints. Your share is set in the talent contract and varies by tier and exclusivity. Reference only.

    Lead Replica · campaignsTIER · 01 · ~$1800 per use
    0
    Supporting Replica · spotsTIER · 02 · ~$420 per use
    1
    Group Replica · scenesTIER · 03 · ~$95 per use
    2
    Background Replica · usesTIER · 04 · ~$22 per use
    5
    $0–$0
    Illustrative monthly
    Pre-revenue-share

    Hypothetical gross-license scenarios only. No earnings, demand or participation is guaranteed.

    § 06 · Common questions

    The honest FAQ.

      § 07 · Closed beta waitlist

      Start with an email. Decide later.

      Join the closed-beta waitlist with your basic contact details. We collect no identity documents or biometric data here, and a waitlist entry creates no obligation.

      3D artist or location scanner? · Creators waitlist coming later